Our Story
Petiole is an award-winning agtech company that was started when co-founders Andrii and Maryna decided to help their friend Vyacheslav, who worked as an ecologist at the Institute of Evolutionary Ecology in Ukraine. Vyacheslav struggled with measuring the area of poplar leaves, and Andrii and Maryna realized that existing solutions like leaf area meters or software like ImageJ were not effective, affordable, or accurate. They founded Petiole to address these problems and provide a better solution for collecting leaf area data.
Anticipating a future with high-throughput plant phenotyping of structural and functional plant traits, the they designed and developed a mobile application called Petiole Pro. This app is built with sustainable agriculture in mind and includes the world’s most accurate digital leaf area meter and other modules based on computer vision, machine learning, and artificial intelligence. These modules follow a scalable approach and are available 24/7.
Here at Petiole, we are motivated to empower global communities by increasing access to innovative agtech solutions for our customers around the world.
Our Vision
We are here to be a world leader in sustainable agriculture technologies, positively impacting the lives of growers.
Our Mission
We want to accelerate the global shift to the use of digital agronomy tools by creating a smartphone solution for plant phenotyping that is more accessible to all
Our Core Values
Be honest with yourself.
Be resilient in any storms.
Be persistent in working on your masterpiece.
Be simple, even if you are surrounded by complexity (it’s a talent, we know!).
Be diverse, remembering that we are all different.
What Makes Us Different
✅ AI + Computer Vision – Our core products use deep learning to measure and analyze plant traits with scientific accuracy.
✅ IoT-Enabled Monitoring – We integrate field-based sensors to provide real-time, remote insights for smarter decision-making.
✅ GIS Integration – Our geospatial tools link plant data with location-specific insights, helping visualize field variability, disease spread, and water usage.
✅ Scalable and Modular – From smallholder farmers to research institutions, Petiole Pro grows with your needs.
Team
Maryna Kuzmenko, Chief Executive Officer
Dr. Maryna Kuzmenko is co-founder of Petiole, a UK-based agritech company focused on implementing AI applications in agriculture. She holds a Ph.D. in Business Law from Taras Shevchenko National University of Kyiv (Ukraine), along with the IEMA Foundation Certificate in Environmental Management and certifications from UPOV. Maryna has successfully led two projects funded by Innovate UK and has represented her work at high-level events in the Netherlands and Belgium.
She is a regular speaker at educational events, advocating for smart farming and promoting female leadership in agriculture.
In her spare time, she runs a project called Agfluencers to empower female leadership in sustainable agriculture and supports ESG initiatives.
Andrii Seleznov, Chief Technology Officer
Andrii drives innovation, provides leadership, and steers Petiole’s technical growth. He is the sole author of all of Petiole’s algorithms, software, and hardware solutions.
Andrii began his career as a software engineer over a decade ago. After obtaining the UK Tier 1 Exceptional Talent Visa in Digital Technologies in 2016, he moved from Ukraine to the United Kingdom. His work has focused on developing uniquely sustainable products and processes in the agtech and agri-food sectors.
Andrii has represented Petiole on several pre-selected Global Business Innovation Programs and brought Petiole App and Petiole Pro to Canada, Colombia, Kenya, and Germany. Additionally, he received a full bursary to participate in the Global Entrepreneurship Summit in India in 2017.
He has worked with academia and industry, assisting them with the innovation offered by Petiole and facilitating cutting-edge plant science research and plant phenotyping opportunities with a global impact.